• Academy of Design Thinking

How to be a Better Public Speaker

We know public speaking is a nightmare for a lot of people.

Studies have shown that the majority of people are scared of speaking in public and that lowers their chances of getting seen and appreciated for their ideas and projects. A lot of great solutions are not being taken into consideration simply because people are scared of taking the first step.



The problem may be their fear of making a scene, failing to explain their opinion or freezing and not being able to speak.

Experts have always encouraged people to rehearse before speaking in public.

There are many courses that can teach you how to be a better public speaker, how to remove your stage fright, etc.

But what we have noticed is that people get so caught up in those popular details that they forget to take care of the root of the problem which is the content they are about to share.


You want to have the audience's attention and to transmit your idea in the best possible way, even though you may not be the best of the speakers you can still win by having a good story to tell and just following the script.

The idea is to create a good story based on your content, to structure the problem and to give it a solution based on what you want them to "buy”.

You have to start somewhere: start with a person, team, detail or the audience in general, continue explaining the phenomenon by including daily habits and at the break point emphasise it by highlighting the effects of it.

Once you have their attention, all eyes are on you because people are continuously seeking alternative solutions to present.


You don't want to push the objective but to offer it as an alternative or as the most effective solution that the person you have taken as an example would choose.

Then finish your speech with a happy ending that will encourage the audience to give it a try as they are looking to solve their problem.


Just remember those people aren't there by accident, they have interest in the topic, maybe not 100% but 30% for sure, so if you have a good story to share they will be listening to you. And about your stage fright: stay with the script, remember that even if you make a little mistake, the world doesn'


t end there and the audience is not expecting you to be perfect. If you do make a mistake, laugh at it yourself - this will attract the audience more as you will appear to be one of them, so your credibility will increase.


The key is storytelling, remember that!