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Storytelling for Business Success


As innovators we use stories to explore customers’ deeper needs, develop ideas about how to meet those needs and convince others of the value of our solutions when we feel good about having reached one. As managers we use storytelling to make ideas feel real and compelling, in order to connect with our people, to empathise and deeply understand their needs and aspirations. We also use stories to pitch our new ideas in ways that can drum up support from our bosses, our team, our followers.

In the past few years, we have been inspired by many storytellers through TED talks. Can you learn to be as good or are they born storytellers? Steve Jobs’ example of transformation from a hesitant speaker to the most inspiring says a lot! 

Academy of Design Thinking can help you become a great storyteller! 

Storytelling for Business Success is a practical, coach led programme, full of immersive activities, that will help you learn and practice. You will use a human centred framework and practice:

  • How to understand the audience

  • How to connect with their thoughts and feelings

  • How to reach them in their own context

  • How to craft the message with clarity, simplicity and beauty

  • How to back your message with data and stories

  • How to deliver a story in a convincing and inspiring way

Who should take part:

Managers, leaders, anybody that aspires to be a better presenter, storyteller.

Upon completion of the course you are awarded an IOEE Certificate.

Course Fee: One Day £795 /Two Days £1295

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