Storytelling for Success
We listen to stories from the day we are born, and as soon as we can put a sentence together, we start telling stories. Storytelling is a key part of being human.
Some of the most successful companies in the world like Microsoft, Motorola, Procter & Gamble, NASA, and the World Bank are using storytelling as a powerful leadership tool. At Nike, all the senior executives are designated corporate storytellers.
In the past few years, we have been inspired by many storytellers through TED talks. Can you learn to be as good or are they born storytellers? Steve Jobs’ example of transformation from a hesitant speaker to the most inspiring says a lot.
In whatever we do we need to tell stories, to communicate who we are, what values we have, to develop trust to motivate our employees, to secure support from stakeholders, to move our audience to take action.
As innovators we use stories to explore customers’ deeper needs, develop ideas about how to meet those needs and convince others of the value of our solutions when we feel good about having reached one. As managers we use storytelling to make ideas feel real and compelling, in order to connect with our people, to empathise and deeply understand their needs and aspirations. We also use stories to pitch our new ideas in ways that can drum up support from our bosses, our team, our followers.
Two days of immersive activities will help you learn and practice:
How to understand the audience
How to connect with their thoughts and feelings
How to reach them in their own context
How to craft the message with clarity, simplicity and beauty
How to deliver a story in a multichannel way
How to inspire and persuade
This programme is based on years of experience at one of the world’s leading storytellers, the BBC and research insights from The Future of Work Consortium, which highlight the need for including storytelling skills in leadership and talent development.
Who should take part:
Managers, leaders, anybody that aspires to be a better presenter storyteller.