Reading Materials


Roth, Bernard The Achievement Habit, 2015

Bill Aulet Disciplined Entrepreneurship: 24 Steps to a Successful Startup  Wiley 2013


Larry Keeley, Ten types of Innovation, the discipline of building breakthroughs. Wiley 2013


Martin, Roger. The Design of Business: Why Design Thinking is the Next Competitive Advantage. Harvard Business Press, 2009.


Martin, Roger. The Opposable Mind: Winning Through Integrative Thinking. Harvard Business Press, 2009.


Kelley, Tom & Kelley, David. Creative Confidence: Unleashing the Creative Potential within us all. William Collins 2013


Seelig, Tina. inGenius: A Crash Course on Creativity. HarperCollins, 2012.


Godin, Seth. Linchpin. Portfolio Hardcovers, 2010.


Kelley, Tom. The Ten Faces of Innovation: Strategies for Heightening Creativity. Profile Books 2006 Jeanne


Liedtka and Tim Ogilvie, Designing for Growth, A design Thinking toolkit for managers


Recommended Multimedia

Roger Martin: To thrive in a world of rapid change, business people have to out-imagine the competition, by learning how to think — and act — more like designers. 


David Kelly How to build your creative confidence.

Tina Seelig The 6 characteristics of creative people

Tim Brown on Change by Design

The Lean Startup


Inspire to innovate weekly zine, a curation of 8 top articles from technology ,business, science and arts,

published by Gconsultancy Innovation.

© 2017 by Gconsultancy Innovation Ltd  Somerset House, Strand, London WC2R 1LA Tel:+442089060245 


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